EVENT DESIGN
DUR.E.S A QUEER 3.0
For my final year project in DNMADE Event Design, I decided to focus the communication campaign for the exhibition around guerrilla marketing. By using the "margins" of public space to make them visible and sublime, to politicize them. The Dur.e.s à Queer exhibition highlights LGBTQ+ individuals, people at the margins of society.
It made sense to me to use pink and black - colors of struggle, as the color scheme for the logo and the spray-painted stickers. Black in reference to anarchism and street actions. Fluorescent pink, a shocking and assertive color, used for example in the form of a triangle by the ACTUP association. The same pink triangle assigned to homosexuals in concentration camps. Moreover, pink is a color attributed to the bricks of Toulouse.
Playing with this semantic of the brick, the logo evokes it as a symbol of Toulouse heritage but also as a symbol of uprising. Symbol of solidity, construction, it becomes something else when placed in a raised hand: a nod to the paving stones of May 68, it is then an image that breaks, deconstructs, reveals, exults, and revolutionizes. I have diverted it in multiple ways to show the diversity of people grouped under the LGBTQ+ acronyms or the term Queer, as seen on the spray-painted bags.
For the exhibition I chose to set up in the former Saint Michel prison in Toulouse. I chose ce contexte because homosexuality and transidentity are grounds for beatings and marginalization. In many countries, we lock up, we kill, we torture these people and put the subject in context, also reclaiming this place seemed to me necessary, important and also strong in terms of meaning. Provocation and appropriation of degrading terms has always been a code used by the lgbtq+ community, especially insults such as: Queer (meaning twisted, unhealthy) is now widely used by the community , and in ce sens I also chose ce lieu ci.
