EVENT DESIGN
DUR.E.S A QUEER 3.0
For my final year project in DNMADE Event Design, I decided to focus the communication campaign for the exhibition around guerrilla marketing. By using the "margins" of public space to make them visible and sublime, to politicize them. The Dur.e.s à Queer exhibition highlights LGBTQ+ individuals, people at the margins of society.
It made sense to me to use pink and black - colors of struggle, as the color scheme for the logo and the spray-painted stickers. Black in reference to anarchism and street actions. Fluorescent pink, a shocking and assertive color, used for example in the form of a triangle by the ACTUP association. The same pink triangle assigned to homosexuals in concentration camps. Moreover, pink is a color attributed to the bricks of Toulouse.
Playing with this semantic of the brick, the logo evokes it as a symbol of Toulouse heritage but also as a symbol of uprising. Symbol of solidity, construction, it becomes something else when placed in a raised hand: a nod to the paving stones of May 68, it is then an image that breaks, deconstructs, reveals, exults, and revolutionizes. I have diverted it in multiple ways to show the diversity of people grouped under the LGBTQ+ acronyms or the term Queer, as seen on the spray-painted bags.
